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GoDaddy Site Builder and Search Engine Optimization? Don’t also Bother!
Due to the fact name recommends, this web site post defines our knowledge about GoDaddy Website Builder (no matter its variation – “Personal”, “Business” or “Business Plus”) although we had been wanting to increase the onsite Search Engine Optimization of a customer. Its function is certainly not to harm GoDaddy’s reputation but instead to aid small enterprises recognize that GoDaddy’s site Builder isn’t this content administration system (CMS) that is suitable for reaching the salient online existence that is so vital for small enterprises’ survival in this age that is highly competitive.
As always, during our initial analysis of your client’s situation, we made a listing of problems that required action. Among others, the robots.txt file had not been configured precisely, there have been two variations associated with the webpage plus one would have to be 301-redirected to another, there is no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing to your Bing+ neighborhood listing ended up being embedded, etc.
We knew that the web site ended up being hosted on GoDaddy’s site Builder, which we’d no knowledge about, so our concept would be to you will need to perform the optimizations about it if unsuccessful – move the web site to WordPress and regular web hosting.
That which we learned is the fact that while being the way that is cheapest to host an internet site on GoDaddy (that makes it an incredibly cheap choice completely), the internet site Builder didn’t enable you to perform just about any action that a normal web web hosting will allow one to. GoDaddy promote their device because the option that is best with regards to their non-technical consumers – a very easy instrument with 100per cent hassle-free setup and upkeep to offer your enterprise with an appropriate fundamental site.
This really is real (the “comfortable fundamental website” component could be argued), nevertheless it is actually exactly what a WordPress website hosted with regular web web web hosting services provides you with, too, except WordPress is nowhere near as restricting. Let me reveal my advice to all the small enterprises – don’t get intimidated by how “technically demanding” it really is to put together a WordPress website and “undersell” your on line existence to a web page Builder internet site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too limiting design that is SEO development-wise also when it comes to many modest consumers.
The absolute most shocking component about GoDaddy Website Builder is you don’t already have use of the FTP in addition to database. It is possible to imagine the capabilities that are limited derive from this kind of limitation. As an example, and even though there is certainly a robots.txt file that is filled in with GoDaddy’s standard settings (the images folder is disallowed by default – how cool is that!), these are generally unchangeable considering that the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt guidelines they replied that this is not something they support for us but unfortunately. The client rep stated straight that the goal of GoDaddy site Builder is always to assist basic users develop a website that is basic something such as a company card. So anything “too advanced level” could be impractical to implement – exact same applies to our recommendations to 301 redirect one of many true house pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. so fundamentally the concern that arises is “what can one actually do with GoDaddy Website Builder to make usage of at the very least some basic SEO?”. Well, you are able to nevertheless:
- compose top quality content
- optimize your titles on pages
- optimize the going tags
- edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
- choose which pages become included in the XML sitemap
- do minor HTML alterations in respect to text alignment, fonts and colors (please, remember that in the event that website builders experts, inc. you decide to try to make usage of Schema.org markup that might be impossible because each time you insert the rule, the attribute that is“itemscope gets stripped away, making the code invalid – one other characteristics remain intact though)
That which we advised to the customer would be to migrate their GoDaddy site Builder built web site to WordPress therefore we could implement all our SEO recommendations. The key concern he previously was that keeping their site can be very difficult for him because he would need to discover ways to cope with WordPress. We chose to provide him a consultation that is free get their method around WordPress which will be by no means significantly more tough to manage than GoDaddy Website Builder.
If you’re your small business owner and generally are trying to find a simple way to produce and keep a site, we suggest you get web hosting from the well-reputed company and make use of WordPress as being a CMS. Like that you are going to fully be able to use Search Engine Optimization recommendations without the restrictions.
Do any experience is had by you with GoDaddy Website Builder? Please, comment below!